In today’s business world, a failure to modernise with the times could leave your business trailing behind its peers. Businesses must take advantage of the latest technologies available in order to stay relevant and accessible to their clientele.
Modernising is more than simply upgrading your physical technology – it’s about adapting and adopting processes to promote growth, boost efficiency, and increase productivity. In some cases, this may be through software integration.
Software integration means syncing different software types so your entire team can do their jobs effectively. It allows you to pull all data together instead of isolating each piece of information from the other. In this way, different software can communicate with each other without intervention from humans.
For example, customer relationship management (CRM) applications can have integrations that connect them to the content management system (CMS) for your website to help keep track of leads and customers that interact with it.
With so many overlapping roles within businesses (e.g. sales and marketing, finance and payroll, legal and compliance), the manual input and relaying of data can be doubled up on, unnecessarily.
Your operations can be slowed if you have two processes operating simultaneously, that do the same thing.
Information is already available within the system due to the integrations, e.g. e-invoicing customers.
Integration removes the delay of manually sharing information among departments as all software applications are communicating with each other instead. Information is available immediately as it is entered, providing you with additional time that can be used to run your business as you need. This type of information flow allows all members of your company to access files and know the status of projects within seconds.
Reduced Risk of Mistakes
Not having to rely on humans to input information sourced from elsewhere means a lower likelihood of mistakes, incomplete information, or duplicate work. This ensures reliability and better performance.
Better Customer Service
Integrations improve customer service in a couple of ways: When a client calls, no matter to whom they’re speaking, your team member will have all relevant information — regardless of whether it relates to sales, marketing, or support